How we write and check our guides

Who the guides are for

The guides are for people who look after their own apps on the App Store and Google Play: developers, founders and small teams doing their own App Store optimization. RocketASO publishes them. RocketASO also sells an ASO product, and a guide says so where it mentions it.

Where the facts come from

Every store fact in a guide, such as a character limit, a policy, a report's definition or a review time, comes from Apple's or Google's own pages: App Store Connect Help, Apple Developer, Play Console Help and Android Developers. We open the page on the day we write, link it where the fact stands, and list it under Sources with the day it was checked.

Other ASO blogs and tool vendors are never the source for a store fact. Where the stores say nothing, the guide says that instead of guessing.

What the guides will not claim

No search volumes or difficulty scores: neither store publishes how many people search for a word, so any such number is an estimate. No benchmark without a named source. No results, testimonials or user counts. No claim that a listing change is why a number moved: a before-and-after read says what followed, and is not a controlled test. Only a randomized store test can speak to cause.

These rules are checked automatically on every guide before it is published, together with its links and its sources.

How the guides stay current

Apple and Google change their pages and their reports. We re-check each guide's sources at least every three months. When a fact has changed, we fix the sentence, move the guide's Updated date and record the change at the foot of the guide. A re-check that changes nothing moves only the date the facts were checked.

How a guide is checked before it is published

A second, independent check re-opens every page a guide cites, compares each store fact and quote with it, and recomputes every number in its examples. What it finds is fixed before the guide goes further.

Then Aviad Katani, who runs RocketASO, reads the guide and approves it for publication. Every guide names its reviewer under its title.

Report an error

If a guide gets something wrong, write to hello@rocketaso.app with the guide and the sentence. We check it against the stores' own pages and, if it is wrong, correct it and record the change on the guide.