Glossary
App Store keyword field
Updated 2026-10-03
The limit
The keyword field holds 100 characters. Shoppers do not see it. You enter words separated by commas, without a space after the comma if you need the room.
Words already in the title or subtitle do not need to be repeated here. Duplicates and empty commas waste the line.
Does Google Play have a keyword field?
No. Play indexes the title, the short description, and the full description. There is no hidden 100-character field.
How do I check the field?
The keyword field counter flags length, spaces, empty commas, and duplicates.